Key aspects of Earnest Capital
We do “Funding for Bootstrappers” which means we back founders building profitable sustainable businesses. As a general rule we invest in companies after they have launched and have some paying customers, though within that we can invest quite early. Find more details about what we invest in here.
We invest using a slightly different financing instrument that we invented called Shared Earnings Agreement. This allow us to back founders who want to build sustainable profit-focused businesses without the pressure of having to continually raise capital.
We bring more than just cash to the table and have a big focus on Mentorship & Community. Learn more about our approach to mentorship here.
How to start the process
For entrepreneurs who are just generally interested in Earnest and aren’t sure if they are ready to fundraising right now, Trailhead is our program that walks you through the typical questions we dig into in an investment discussion in ~10 discrete email exercises that you can do on your own time. It’s your choice to send us the results to build a profile, or just do it for your own strategy.
If you are in the middle of a fundraising process now and Trailhead doesn’t match your timeline, you can Apply Directly.
Whether you’re interested in raising capital or not, you might be interested in Founder Summit Remote. Our remote community of like-minded entrepreneurs building calm sustainable companies. We run masterminds, workshops, virtual happy hours, 1:1 introductions, a forum, a Slack, and lots of fun experiments.
Our User Manual gives founders a guide to the process of working with us.