Earnest Capital invests in ManyRequests: the all in one SaaS for productized services

You’ll sometimes hear me say things like “more founders should think about founder-market fit and whether they really are uniquely suited to build their business” or “founders should try to build an unfair advantage well before they launch their product”… well, ManyRequests, from Robin Vander Heyden and Gabriel Lecointere is a case study in both […]

Earnest Capital Invests in Cachix

Recently Patrick Collison, CEO of Stripe, tweeted: Can you sympathize? As programming has evolved, managing packages, libraries, and dependencies has become a constant source of wasted time and smashed keyboards for developers everywhere. The problem is compounded when managing multiple development, testing, and production environments and asymptotically complex across a large engineering team. A Gemfile, […]

Yeluchi by Un-Ruly: at-home professional hair styling for women of color

I’m excited to announce that Earnest Capital has invested in Un-Ruly & Yeluchi by Un-Ruly. Un-Ruly is the pre-eminent beauty blog dedicated to black hair and Yeluchi by Un-Ruly provides at-home professional hair styling services for women of color. At Earnest, a core thesis is that there are many overlooked and underserved opportunities for technology-enabled […]

Why we invested in Junglebee

One of our primary areas of focus at Earnest Capital is software as a service built by and for specific industries. We’ve made several investments in the B2B SaaS space and feel it’s a great market that aligns with our model. One of our more recent investment was in Junglebee, software for connecting local tour […]

Why we invested in MemberSpace

At Earnest Capital, we are big fans of platforms that enable entrepreneurs to build profitable, scalable, remote-friendly businesses. MemberSpace enables nutritionists, personal trainers, educators, and entrepreneurs of all kinds to build a membership business on any website. Although the category of enabling members-only sites is not particularly new, we think MemberSpace is unique in a […]

Earnest Capital Invests in Makerpad

We have some bittersweet news at Earnest. The inimitable Ben Tossell is going full-time on Makerpad and stepping down from his role running platform at Earnest. Fortunately he’s not leaving us as I’m thrilled to announce Ben and Makerpad will be joining as the latest Earnest portfolio investment ? When Ben came on board last […]

Wholesale Gorilla: the best wholesale app for Shopify

Earnest Capital is proud to back Wholesale Gorilla, which allows any Shopify store to seamlessly serve wholesale customers. Matt and Hallie, from Louisville, Kentucky, founded Wholesale Gorilla in a classic scratch your own itch story. Hallie launched Graymarket Design, a scarf and textile vendor on Shopify. When wholesale buyers started inquiring they found Shopify was not able to […]

The first two Earnest Founders

Earnest has been live for two months and we have been slowly working our way through conversations with hundreds of amazing founders. We make investments on a rolling basis and have quite a few more founders joining soon, but we have also backed two awesome founders in recent weeks and just can’t keep it quiet […]