Why we invested in Junglebee

One of our primary areas of focus at Earnest Capital is software as a service built by and for specific industries. We’ve made several investments in the B2B SaaS space and feel it’s a great market that aligns with our model. One of our more recent investment was in Junglebee, software for connecting local tour […]

Why we invested in MemberSpace

At Earnest Capital, we are big fans of platforms that enable entrepreneurs to build profitable, scalable, remote-friendly businesses. MemberSpace enables nutritionists, personal trainers, educators, and entrepreneurs of all kinds to build a membership business on any website. Although the category of enabling members-only sites is not particularly new, we think MemberSpace is unique in a […]

Wholesale Gorilla: the best wholesale app for Shopify

Earnest Capital is proud to back Wholesale Gorilla, which allows any Shopify store to seamlessly serve wholesale customers. Matt and Hallie, from Louisville, Kentucky, founded Wholesale Gorilla in a classic scratch your own itch story. Hallie launched Graymarket Design, a scarf and textile vendor on Shopify. When wholesale buyers started inquiring they found Shopify was not able to […]

The first two Earnest Founders

Earnest has been live for two months and we have been slowly working our way through conversations with hundreds of amazing founders. We make investments on a rolling basis and have quite a few more founders joining soon, but we have also backed two awesome founders in recent weeks and just can’t keep it quiet […]