Yeluchi by Un-Ruly: at-home professional hair styling for women of color

I’m excited to announce that Earnest Capital has invested in Un-Ruly & Yeluchi by Un-Ruly. Un-Ruly is the pre-eminent beauty blog dedicated to black hair and Yeluchi by Un-Ruly provides at-home professional hair styling services for women of color. At Earnest, a core thesis is that there are many overlooked and underserved opportunities for technology-enabled […]

Investment Memo: Earnest Fund 2

Introduction What follows is a public draft of the investment memo for Earnest Capital’s second fund with as few redactions as possible. This is an extension of our experiment in radical transparency, beginning with our open-source process designing our funding for bootstrappers investment strategy and Shared Earnings Agreement investment structure.

Why we invested in Junglebee

One of our primary areas of focus at Earnest Capital is software as a service built by and for specific industries. We’ve made several investments in the B2B SaaS space and feel it’s a great market that aligns with our model. One of our more recent investment was in Junglebee, software for connecting local tour […]

Why we invested in MemberSpace

At Earnest Capital, we are big fans of platforms that enable entrepreneurs to build profitable, scalable, remote-friendly businesses. MemberSpace enables nutritionists, personal trainers, educators, and entrepreneurs of all kinds to build a membership business on any website. Although the category of enabling members-only sites is not particularly new, we think MemberSpace is unique in a […]